How to promote your event through social media?
The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels. The Social Media Campaign on the CECED’s 60th Anniversary is running at full speed: a mini-website is online as a central information point, and a series of teasers are regularly shared on CECED’s twitter account.
The campaign highlights a tipping point where the past meets the future: with a consistent theme and tone, each twitter post shows a member of the CECED team displaying a home appliance advertisement dated from the 50’s until nowadays.
This iterative approach illustrates how innovations in household appliances have radically revolutionised the lifestyle of every European citizen. A catchy call to action invites to stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even to join the conversation through @CECED_Europe!
CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. CECED has 20 Direct Members and 26 National Associations covering 25 countries.
The communication agency, Page in extremis develops the social media campaign within a creative dialogue framework with the CECED’s team.
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Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.